overall
Infamous is a clothing brand defined by interesting and controversial stories about its merch and its origins.
They asked for a variety of designs to embody their concepts, ranging from a logo to T-shirts and blouses. I created multiple designs and variations that followed their guidelines, investing significant attention and detail into them.
Project
This project, carried out by commission, ranks among my most successful collaborations.
Even though it was challenging, as it was my first time working with a professional client, I managed to balance my time effectively and meet all the deadlines.
I learned the significance of clear and productive communication, as well as the importance of being receptive to feedback and iterating on the product continuously to meet the client's standards.
LOGO DESIGN
I began my design process by carefully considering the brief provided by the client, including their specified monochromatic color palette.
The first option was an italic font with a curved disorganized appearance (Merienda One), the second had a more elegant look (Amita), and the third was more rigid, reminiscent of a classic typewriter font (Philomene One).
After the client chose a variant, I designed the snake and and experimented with shadow and texture effects.
CONCEPT DESIGN
Product showcase
Retrouvailles
Kiss of death
Him
